Wednesday, February 10, 2010

Falling Water


The passage leading to the REI Flagship store in downtown Seattle is a little glimpse of the West Coast Trail and the serenity is reminiscent of Frank Lloyd Wright's Fallingwater.

We are proud to do business with REI, a Co-operative national retailer with core values based on environmental preservation and encouraging people to enjoy and appreciate the Outdoors. DeFeet socks have found a home in the Cycling department of REI stores across the country.

The magnitude of the cycling industry in the Pacific Northwest is astounding. It is hard to imagine negotiating Seattle traffic to commute to work, but almost all city streets have designated lanes so bikes and cars can co-exist. Portland is considered one of the most bike friendly cities in the nation.

Riding is so much a part of life here that the major cities of this region are connected each year by STP (Seattle to Portland), an event that involves tens of thousands of riders and volunteers who participate in a two-day 200 mile ride that seems to celebrate this integral part of the culture.

Bike shops such as Gregg's, one of the largest independently owned bike shops in the country, are thriving despite tough economic times. Some recent encouraging statistics on bike commuting in the United States bode well for our industry and certainly Oregon and Washington are states that are setting the example.

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