The Tour of California is due to come through Auburn, CA mid May and the town is gearing up for it to fly down main street. This quaint Sierra Foothills community is a cycling haven and the bike folks here will no doubt put this town permanently on the Pro-Tour map.
Linda and John Elgart, our NoCal DeFeet reps included me in a meeting to build a team kit for the Sierra Foothills Cycling Club headed by four gentlemen who are all Western States alumni - the 100 mile ultramarathon. So they ride hard and run long here. Impressive!
The Elgart Design team help to outfit Northern California cycling teams and clubs with fine quality Voler clothing and DeFeet socks. Linda has a Master's in Fine Arts and John an artistic flair that is a huge resource for the companies they work with. So, I gave them a sneak peak at our Fall Collection and once again, their feedback and ideas were an inspiration.
I connected with them the day of their return from two weeks in South America. Never mind jet lag, they were back out on the sales road the next morning. Their due diligence is evident in all bike shops we sell to in NoCal, with some of the best merchandising of DeFeet socks in the country - including in the new Folsom Bike shop with Cafe - Coffee, Tea, Socks?
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