The 20th anniversary of the Sea Otter Bike Fest in Monterey, California is underway under sunny skies. Surrounded by rolling hills, the venue is perfectly situated in what seems naturally built to host bike racers of all disciplines. There was even a Gran Fondo this year, a tradition started in Italy as an endurance race to attract riders of all levels. We are selling socks to the cycling masses and connecting with the folks that put our products through the paces.
Brad is networking with the girl's teams we sponsor. Great partnerships are building and DeFeet had product on the podium with the top three teams in the women's Road Race yesterday.
Our California reps, Linda and John Elgart are here and Linda placed 2nd in the over 35 category in the road race. She is the first woman to race in our new women's base layer. Congratulations Linda! Great race and great start for this new product in our line.
No comments:
Post a Comment