Consumers make a series of quick conscious and unconscious decisions that may take only a matter of seconds as they scan rows of merchandise. Once interest is peaked, information on a product's package has to be clear, simple and it needs to speak to the potential consumer in his/her own language.

DeFeet is an international company with a reputation for delivering a top quality product and this needs to transcend into the written word.

DeFeet's French translator is of special importance with the high volume of sales in Canada, a country in which French is an official language, and also very important with DeFeet's recent acquisition of the Tour de France license and growing sales in France.

Michel Brule has translated almost all of DeFeet's current packaging into French. As a former Professor of Sociology at the University of Montreal, a career involving the promotion and preservation of French Culture and Language, and a Doctorate from the Sorbonne in Paris, information about DeFeet products is communicated with the highest degree of precision and professionalism possible.

Allez-Allez DeFeet en 2010!